Google Analytics, yadi aap aksar internet use karte hai ya mai ye kahun ki aap internet savvy hai to aapne ye naam jarur suna hi hoga. Aur aap blogger hai ya aapki khudki koi website hai to aapko is baare me pata hona chahiye aur yadi nhi pata hai to ye article aapke hi liye hai.

Google Analytics kya hai?

GA ek free data reporting tool jo Google ne November 2005 me launch liya tha. Yeh tool web traffic measure, collect aur analysis karke hume ek report provide karvata hai jisse ki hume ye pata chala hai ki hume kaha se (yani kis country, city, region) se kitna traffic aur kab mila rha hai.

Waise ye to ek sirf basic feature hai, iske alawa aap aur bhi information is tool ki help se jaan sakte hai. For example –

  • Kitne logo ne aapki site visit kari hai
  • Real time me kitne log abhi live hai website/blog pe
  • Kis website se traffic aa rha hai (Indirect traffic)
  • Kaunsi marketing tactics ki wajah se sabse zada traffic aa rha hai
  • Website/blog ka kaunsa page hai jisepe sabse jada traffic aa rha hai
  • Kaise aap website ki speed improve kar sakte hai
  • Kausa blog post or content sabse zada bar search or dekha gya hai

Iske alawa aur bhi important questions hai jiske answers aapko Google Analytics de sakta hai lekin yeh sabse important hai jinki zarurat adhiktar websites owners ko hoti hai, jaise ki mujhe yani ek blogger ko. 🙂

Google Analytics ko install kaise kare

Sabse phele appko Google Analytics pe account banana padega aur uske liye aapke pass Google Account hona chahiye jo ki aap gmail account, youtube, google plus jaise other services ke liye use karte ho aur yadi nahi hai to ek naya gmail account bana li jiye.

Jaise hi aap naya Google account banalo ya aapke pehele se ho, Google Analytics ki site pe jaye. Sign Up button pe click kare.

 

https://i2.wp.com/bloggerbypassion.com/wp-content/uploads/2017/01/google-analytics-signup.jpg?resize=640%2C168

 

Sign up button pe click karne pe ek form appear hoga jispe aapko kuch detail fill karni hogi.

 

google-analytics-form

 

  1. Track – Website ya Mobile app ke liye aap setup karna chahte ho.
  2. Account Name – Jo bhi naam aapko suitable lage.
  3. Website Name – Aapki website ka naam.
  4. Website URL – Aapki website ka domain name.
  5. Category – Kis topic pe aapki website based jaise automotive, healthcare, technical etc. Yadi aapki webite different topic pe based hai to “Other” select karne.
  6. Time Zone – Kis time zone ke hisaab se aapko report chahiye. Yaha India select kare.

Niche scroll karne pe “Data Sharing Setting” section dikhega, jispe by default tick rahenge.

 

google-analytics-form1

 

Sabhi detail fill karne ke baad jaise hi aap Get Tracking ID pe click karenge. Aapka GA account ban jayega.

Ab mai aage aapko bata hun ki tracking code ko apni website ya blog me add kaise kare.

Note – Aap 100 Google Analytics accounts bana sakte ho ek Google Account ke jariye. Aur 50 Website properties add kar sakte ho ek Google Analytics  account me.

Tracking Code ko kaise website/blog me add kare

Account to setup ho gya ab lekin sabse important kaam hai Tracking Code ko website me add karna. Uske baad hi hume data report milna chalu hogi.

Aapme se kuch readers soch rahe honge ki starting me to form fill up karte time to website name aur uska url de diya tha to ab Tracking code ki kya zarurat.

Zarurat hai, kyuki wo sirf ek form tha jisme kuch info hume daali thi. Main kaam to is Tracking Code ka hai.

 

google analytics pe tracking code

 

  1. Tracking Code – Yadi aap WordPress based website/blog use kar rhe ho to ho sakta hai ki aapki theme (jaise “Genesis“) me option ho is code ko directly add karne ka. Ya phir aap koi plugin use kar sakte ho like – Yoast SEO.
  2. Status – Pichle 48 hrs me kitna traffic mila.
  3. Website Tracking – Ye JavaScript code hai. Jisse hum directly website ke header section me copy & paste kar sakte hai. Bas nuksan ye h ki website ke har page me jaise ki (About us, contact, blog, gallery) is code ko copy and paste karna padega, tab jake puri website ki report mil payegi.
  4. PHP Implementation – Is tarike me aap jo javascript code diya hua hai use ek “analyticstracking.php” naam ki PHP file me save kar sakte hai aur bas fir aapko, jaisa ki screenshot me PHP code dekh sakte hai use apni website me copy and paste <body> tag bad kar sakte hai. Lekin isse bhi har page me add karna padega jaisa ki hume “Website tracking” me kiya tha.
  5. Dynamic Implementation –  Yeh sabse aasan tarika bas aapko ek common PHP file banani padegi aur bas ek bar hi code ko copy and paste karna padega.
  6. Google Tag Manager – Yeh ek free google ka tool hai jisse ki hum easily tracking ko website me add kar sakte hai.

Note – In 5 tariko se aap tracking code add karte ho apni website/blog me. Lekin ho sakta hai aapme se kuch readers ko yeh nhi samajh aaya ho to koi baat nhi next article mai isse par likhunga, jisse ki aap aur ache se samajh paye.

Ummed karta hun ki aapko mera yeh article pasand aaya hoga. Waise yeh mera phela Hinglish article hai, aapko kuch baatein samjh na aayi ho to uske liye sorry.

Aur Aapke mann koi sawal ho to please niche diye hue comment box ke jariye comment karna na bhule. Mai puri koshish karunga ki mai aapko jaldi se jaldi aapke sawalo ke jawab de sakhun.

Aur yadi article acha laga ho to like aur share karna na bhulen :).

7 COMMENTS

  1. Wow bro, aapk blog dekhkar bada achcha laga. apne first impression ka pura khyal rakha hai. That’s Great.

    Ek suggestion aapke liye, related post ke link nofollow tag ad naa kare. isse aapko internal juice pas nahi jisse internal link SEO benefit milata hai, vo nahi milega.

    Best of Luck
    Thanks
    Ravi Kumar

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